Canadian Internet Project launches report from second phase of study on Canadian Internet habits
Comprehensive Canadian research project offers insight into changing Internet habits, media consumption, family interactions and more
Canadian Internet Project launches report from second phase of study on Canadian Internet habits
TORONTO, Sept. 24 /CNW/ - Canadian Internet users are multi-tasking more
and spending more time online while not dramatically changing their other
media habits according to a new report released today by The Canadian Internet
Project (CIP). The comprehensive survey of more than 3,100 Canadians (12 years
and older), examined their use of the Internet, conventional media and
emerging technologies. The second installment in this ongoing study offers
insight into both new and conventional media use in Canada, as well as the
socio-economic and cultural impact the Internet is having on Canadians.
CIP examines Canadians Internet usage from three different perspectives:
academic, business and government. As a partner in the World Internet Project
(WIP), the study also compares Canadian results to those of 13 other
participating WIP countries, which also conducted research in 2007.
"Canada belongs to a world where the Internet, technology and media are
central to our everyday lives," says Fred Fletcher, Co-Investigator of CIP and
University Professor Emeritus, Communication Studies and Political Science,
York University. "The 2007 survey provides an unmatched analysis of Canadian
online habits and how the Internet and emerging technologies are transforming
lives. It is our hope that Canadian decision-makers - public and private -
will use the results of this study to make more informed decisions."
CIP conducted its first national survey in 2004 and published a baseline
report, Canada Online! A Comparative analysis of Internet Users and Non-users
in Canada and the World: Behaviour, Attitudes and Trends in 2005. The current
report is even more comprehensive. Since 2004, the spread of high-speed
broadband and mobile applications and services, along with innovative forms of
interactive online activities and social networking, has underlined the need
for longitudinal studies that assess trends and developing patterns of
behaviour and attitudes over time.
http://www.newswire.ca/en/releases/archive/September2008/24/c7832.html
